Yash Barsaiyan

• Grew combined Meta reach to 47,300+ accounts across Instagram and Facebook within the first 28 days, achieving a +210% increase in total content views (13.1K combined). • Planned and executed 9 paid Meta ad campaigns (₹18,500+ total spend) achieving a best CPC of ₹0.82 per link click and generating 241 total link clicks across website-traffic objectives. • Drove 2,000+ Instagram link clicks and 2,000+ profile visits in 28 days — with 98% of reach coming from non-followers, expanding the brand audience well beyond its existing base. • Managed end-to-end Meta strategy for an EdTech brand — covering ad account setup, audience targeting, organic content, community management, and weekly analytics reporting across Instagram and Facebook

• Supported development of growth marketing strategies and social media campaigns to increase platform visibility and engagement. • Created and optimized short-form and long-form digital content aligned with brand messaging and audience engagement goals. • Leveraged AI-powered marketing tools (ChatGPT, Claude) to automate content ideation, editing, and campaign messaging workflows. • Conducted audience segmentation, competitor benchmarking, and marketing research to identify growth opportunities. • Assisted in analyzing campaign performance using KPI metrics such as engagement rate, CTR, impressions, and reach. • Contributed to development of marketing funnels and customer engagement strategies across digital channels.

• Conducted a comprehensive digital marketing audit analyzing website performance, SEO structure, and social media communication. • Developed content marketing and digital strategy frameworks to improve brand visibility and audience engagement. • Applied customer journey mapping and marketing funnel frameworks to enhance communication strategies. • Evaluated marketing performance using analytics dashboards and KPI tracking tools. • Conducted competitor analysis and industry trend research to strengthen brand positioning.

Managed high-volume data analysis, documentation review, and quality assurance workflows, ensuring operational accuracy, compliance, and process efficiency. • Trained new hires on proofreading procedures and quality control standards, maintaining high editorial accuracy across documentation processes. • Managed corporate social media handles, creating and publishing engaging content to promote company culture, initiatives, and internal campaigns. • Planned and executed corporate events and employee engagement initiatives including Holi, Diwali, World Intellectual Property Day, Fun Friday, and quarterly events, while producing event content and managing digital promotion.