Digital Marketing Tools: Google Analytics, Google Keyword Planner, Shopify, Google Merchant Centre Content & Design: Canva, CapCut, Premiere Pro, AI tools (ChatGPT, Jasper) SEO: Keyword research, on-page SEO, off-page SEO, backlinks, meta optimisation Platforms: Instagram, Pinterest, YouTube, LinkedIn, Facebook, Twitter Marketing Strategy: Brand storytelling, community engagement, data analysis, CRM & lead follow-up