Streamlined CMS workflows to managed the scheduling and publishing of games, tournaments, content and live streams across multiple OEM platforms, optimizing for peak user engagement and maximum content exposure.
Managed full-cycle content deployment, including experiments (A/B testing), creative refreshes, and ad/survey integration to improve long-term user retention.
Enforced moderation standards for multimedia content (video, image, text) to ensure 100% adherence to platform guidelines and brand safety.
Served as liaison between Curation, Design, ROPOSO and Engineering teams to streamline production workflows and ensure brand consistency.
