Smriti Singh

Managed end-to-end client projects, providing actionable recommendations aligned with key business objectives across industries including Consumer Goods and Retail, Automotive, FMCG, and BFSI sectors. Conducted market estimation, forecasting, and company market share analysis to support strategic decision-making. Developed detailed reports covering market trends, drivers, challenges, SWOT analysis, Porter’s Five Forces, and survey/questionnaire design, that supported strategic planning and business development. Delivered customized client presentations summarizing key findings and collaborated with cross-functional teams to build detailed company profiles and qualitative insights.

Performed global, regional, and country-level market analysis using primary and secondary research methodologies, supporting syndicated report delivery. Created research-based articles, presentations, and publications for newspapers and magazines on Consumer Goods and Consumer Durables sectors. Worked on company profiles, financial analysis, and product benchmarking reports. Performed in depth analysis industry databases and tools (Statista, EMIS, ITC Trade Map) to extract and analyze market intelligence.