Simrin Dsouza

Built and positioned Tip and Toe as a premium beauty and nail salon brand. Managed social media strategy, content planning and customer engagement initiatives. Developed relationships with celebrities, influencers, media professionals and brand partners. Coordinated celebrity visits, service experiences and promotional collaborations. Led PR activities, brand partnerships and visibility campaigns. Created franchise presentations, investor pitch decks and expansion plans for India and UAE.

Developed brand identity and customer positioning for a modern men's grooming brand. Executed marketing campaigns, influencer activities and promotional events. Invited and managed celebrity and VIP clients to experience services and enhance brand visibility. Managed recruitment, training and launch support for new locations. Built strategic vendor and business partnerships.