Shrawan Kumar

Executing full-funnel performance campaigns across Meta & Google with ₹3-5 lakhs monthly ad spend. Improved lead quality and reduced Cost Per Lead by 25–40% using enhanced targeting & funnel optimization. Implemented retargeting layers resulting in 3x higher conversion rates. Managed Landing Pages Optimization, increasing conversion rate by 18–30%. Integrated GA4, UTM tracking, Meta Pixel, and Conversion API for advanced attribution. Generated high-intent leads that contributed to ₹3+ crore in property sales (flats & plots). Conducted weekly analytics reporting and lead quality evaluation with sales teams.

Scaled multiple brands with 3–6x ROAS using Meta, Search, Performance Max, and Display campaigns. Executed targeting strategies for D2C & service brands, increasing qualified leads by 40%. Designed data-backed funnels and Landing Pages Optimization to improve conversion rates. Set up CRM workflows and automation for faster lead response and follow-ups. Handled multi-industry ad accounts including Fashion, Bridal makeup, E-commerce, and Real Estate. Led overall digital strategy including campaign planning, analytics, and optimization.

Managed Meta Ads for e-commerce and service brands, increasing campaign engagement by 30%. Reduced Cost Per Lead by 20–25% through targeting and creative experimentation. Conducted A/B testing on creatives, audiences, and Landing Pages Optimization. Built performance dashboards and reported actionable insights to improve campaign ROI. Collaborated with teams to align marketing goals with business objectives.