Shoaib Imtiaz

Led a cross-functional content team to deliver cohesive, on-brand content across digital channels. Owned end-to-end content strategy for websites, landing pages, funnels, and paid/organic campaigns to improve visibility and lead quality. Created high-converting ad copy and landing pages for Meta and Google Ads, boosting lead generation and enrollments. Standardized brand voice, messaging frameworks, and workflows to enhance consistency and production efficiency. Implemented SEO-driven content architecture and UX copy to improve engagement, conversions, and funnel alignment. Developed content briefs, topic clusters, and editorial calendars to support long-term organic growth.

Produced SEO-optimized blogs, landing pages, website copy, and service pages for 20+ brands across tech, healthcare, real estate, and digital marketing. Conducted keyword research, search intent mapping, and on-page SEO to improve rankings and drive targeted organic traffic. Designed content frameworks for websites and landing pages to enhance readability, UX flow, and conversions. Wrote high-performing ad copy for Meta and Google Ads, improving CTR and lead quality. Collaborated with UI/UX designers and developers to align content with user experience and product messaging. Created SEO blog calendars, topic clusters, and content briefs to support long-term organic growth.