Shiwani Pal

Performance Marketing Specialist with 4+ years of experience driving customer acquisition, revenue growth, and brand awareness through Meta Ads and Google Ads. Experienced in managing Lead Generation, Purchase, and Awareness campaigns across E-commerce, Education, Healthcare, and Service-based businesses. Proven track record of delivering 13x–14x ROAS through strategic audience targeting, creative testing, campaign optimization, and data-driven decision-making. Skilled in campaign strategy, media planning, budget management, conversion tracking, and scaling profitable campaigns to drive measurable business growth.