Developed and executed content strategies for social media platforms including Instagram, focusing on audience engagement and brand awareness.
• Researched and generated creative content ideas aligned with ongoing campaigns such as Study in MP.
• Independently handled end-to-end content creation including scripting, shooting, and editing short-form videos (Reels).
• Managed daily posting schedules and ensured consistency in brand voice and visual identity.
• Analyzed content performance using engagement metrics (views, likes, shares) to optimize future content strategies.
• Participated in team meetings to discuss campaign planning, content direction, and performance improvements.
• Conducted on-ground activities such as college visits and student interactions to gather insights
