Shalini Rana

Roles & Responsibility

At a fundamental level, we work on training AI models. As part of Amazon’s ad relevance project, our goal is to enhance the customer experience while simultaneously supporting the advertising business. More specifically, when customers search for products or browse the Amazon homepage, various advertisements are displayed. Our responsibility is to evaluate and ensure the relevance between the advertisements shown and the products customers are searching for, helping deliver more accurate and meaningful ad placements.