Rushikesh Kulkarni

I’m Rushikesh Kulkarni, an NIT Trichy (’20) graduate with 5+ years of experience across product, analytics, and engineering, including 3+ years in core product management. I began my career at ZS Associates, where I worked on portfolio strategy and commercial decision-making for a $2B US pharma portfolio, building a strong foundation in structured problem-solving and data-driven thinking. Today, I’m an Associate Product Manager at Purplle, where I design and scale growth, discovery, and monetization systems that drive measurable business impact. At Purplle, I own large parts of the browse and PDP journey — everything that influences user discovery before purchase and conversion on product pages. I’ve led a homepage and discovery revamp using user insights and A/B testing, improving Revenue per MAU while significantly reducing exit rates. I launched AI-powered visual filters that surfaced nuanced use cases on listing pages, reducing bounce and improving conversion. I’ve also enhanced PDP engagement by improving ETA visibility, refining reviews using AI, and introducing structured widgets to simplify decision-making. Beyond growth, I work deeply on monetization and marketplace efficiency. I built Purplle Display Ads along with a selective placement control system, unlocking meaningful incremental revenue. I also developed an impression allocation model that improved distribution efficiency across thousands of SKUs, increasing revenue per user. My approach combines strong analytical depth (SQL, Python, experimentation frameworks) with first-principles product thinking and hands-on execution. More recently, I’ve been building agentic AI workflows to automate merchandising and creative generation, reducing manual effort drastically while improving performance metrics. I’m passionate about solving real user problems, building intelligent systems at scale, and driving outcomes that move both user experience and business metrics forward. Portfolio ::rushikulkarni.in