Rajib Debnath

I’m Rajib Debnath, a motion graphic designer and visual storyteller with 10+ years of experience across advertising, branding, and digital content. I currently work as Group Head . Motion Graphics at Adglobal360 by Hakuhodo Inc., where I lead teams, set visual direction, and deliver motion-first solutions for large, multi-platform campaigns. My strength lies in turning complex ideas into clear, effective visuals. I’ve managed the full production lifecycle . concept, storyboarding, animation, editing, and delivery . across categories like automotive, BFSI, lifestyle, technology, and government communication. I’ve worked on campaigns for brands such as Porsche, Lexus, Maruti Suzuki, and the Indian Air Force, where precision, consistency, and accountability matter as much as creativity. Alongside agency leadership, I’ve handled freelance projects that sharpened my execution speed, client handling, and decision-making under real constraints. That experience keeps my approach practical and outcome-driven. As a leader, I focus on strong fundamentals . clean design, efficient workflows, and teams that can scale. I actively mentor designers and integrate tools like generative AI to improve speed without diluting craft. I care about clarity over noise, substance over trends, and work that actually solves problems. That perspective defines how I work and what I choose to build next.