Rajat Shubhra Das

I help brands grow with strategy, storytelling, and data — not guesswork. With 5+ years in growth marketing and brand strategy, I specialise in turning social media presence into measurable business outcomes. My work sits at the intersection of creative direction and performance marketing: I build content frameworks that consistently deliver 60–120% engagement growth and 2X–3X improvements in campaign ROI. Currently leading end-to-end brand and digital strategy at Supreme Housing Finance Limited, where I manage multi-platform campaigns, run performance marketing via Meta Ads, and have improved content production efficiency by 40%+. My approach is simple: understand the audience deeply, build content systems that scale, and optimise relentlessly using data. What I bring to the table: → Multi-platform growth strategy (Instagram, LinkedIn, YouTube) → Performance marketing & Meta Ads campaign management → Viral content creation, scripting & creative direction → Brand positioning, employer branding & funnel strategy → A/B testing, KPI tracking & ROI optimisation I've also led government-level digital campaigns for the Ministry of Housing and Urban Affairs, managed nationwide awareness drives, and built a personal brand around storytelling and cinematography. Open to strategic collaborations, freelance projects, and conversations around growth marketing.