Preyasi Baxi

Strategic and performance-focused Marketing and Category Management professional with experience in FMCG Food , Beauty & Personal Care Sector. Proven success in managing high-value categories (₹500–1000 Cr), vendor negotiations, new product development (NPD), social media marketing strategies and delivering category growth through data-driven insights and 360° marketing strategies. At Reliance Retail, led category management for Skin Care and Biscuits, driving 3x growth in Face Serums through D2C integration (Mamaearth, Plum) and activation campaigns. Increased market share in Wafer Biscuits from 3.5% to 4.7% via product mix optimisation, strategic planning, and vendor onboarding. Executed cross-functional campaigns including ATL (newspaper, hoardings), digital marketing, SEO, and influencer marketing with top brands like HUL, L'Oréal, and Mondelez, resulting in 25% engagement growth and 10% e-commerce sales uplift on JioMart. Skilled in assortment planning, sales forecasting, performance analysis, and shopper insights. Experienced in campaign execution across platforms like Meta Business Suite, Creator Studio, and Google Analytics. Hands-on with social media strategy, content creation, and SEO—achieving 383% growth in reach and high-performing blogs during internships. Certified in Content Marketing (HubSpot), Brand Management (University of London), Social Media Marketing (Meta), and Strategic Consulting (BCG). Proficient in MS Excel, Canva, SEO tools, and performance dashboards. Holds a PGDM in Marketing (9/10 CGPA) and has consistently delivered award-winning results. A results-oriented, adaptable marketer with a blend of analytical skills and creative thinking, focused on driving business outcomes through customer-centric solutions.