Pratham Bhadani

As a Data Analyst at ASE, utilized Google Analytics 4 to monitor 100,000+ monthly user interactions, analyzing website traffic, behaviors, and conversion trends. Optimized raw data quality by 98% through Python-based cleaning (Pandas, NumPy, Regex). Conducted audience segmentation by device, location, and acquisition channel, driving a 15% retention increase. Developed insightful dashboards with Matplotlib, Seaborn, and Plotly to identify key trends and drop-off points. Performed cohort and funnel analyses, detecting a 20% conversion drop and initiating UX improvements. Led A/B test evaluations, boosting session duration by 7%. Delivered actionable reports to leadership and continuously refined analytics expertise to enhance decision-making.

•Developed and tested Java-based applications to streamline and support internal business operations, focusing on scalability and maintainability. •Collaborated closely with senior developers to debug, optimize, and refactor code, leading to a 15% improvement in overall application performance. •Participated actively in code reviews, helping enforce clean coding standards, consistent documentation, and best practices across the team. •Assisted in troubleshooting production issues and rolling out updates, ensuring smooth deployment cycles and minimal downtime. E