Nisarg Kumar

Paid Ads & Growth Marketing Expert | 8+ Years Driving Measurable ROI Performance-focused Digital Marketing Manager specializing in scaling revenue through high-converting Meta and Google Ads campaigns. Experienced in managing end-to-end paid media strategy - from audience research and creative testing to tracking implementation and ROAS optimization. Key Achievements: Improved campaign ROAS by 700% through structured A/B testing and data-driven optimization Reduced cost per acquisition (CPA) through advanced audience targeting and funnel refinement Implemented accurate conversion tracking using GA4, Tag Manager, and Meta Pixel Technical Strength: Meta Ads | Google Ads | GA4 | Tag Manager | Conversion APIs | Technical SEO | CWV Optimization | Microsoft Clarity | Schema | Website Speed Optimization