Neeraj Vashisth

Managed multi-platform ad campaigns across Meta, Google, and LinkedIn with monthly budgets of ₹1.5 lakh, driving lead generation and optimizing ROI. Executed A/B testing strategies to identify high-performing creatives and improve overall campaign performance. Analyzed campaign performance using key metrics such as CPL, CTR, CAC, and lead quality to support data-driven decision-making. Developed monthly content strategies aligned with target audiences (CEOs, HNI clients), including social media calendars and campaign messaging. Collaborated with content, design, and sales teams to deliver high-quality marketing output and track lead conversions, improving overall ROAS. Conducted competitor analysis and market research to refine targeting and creative direction.

Managed end-to-end marketing for luxury real estate projects (Vincitore, Arada, Reportage, LEOS, Union Properties) to drive brand visibility and qualified lead generation. Planned and executed multi-region digital campaigns (UAE, USA, Europe, Middle East) with AED 30K–50K budgets, optimizing Meta Ads, Google Ads, and CRM performance. Led creative teams and vendors, managing content production, contracts, quotations, and delivery timelines. Worked closely with sales, finance, and senior leadership teams to assign and track leads through Bitrix CRM, prepare performance reports, and support data-driven decision-making.

Conducted detailed market research and benchmarking for digital/traditional marketing channels. Assisted in the planning, execution, and monitoring of integrated marketing campaigns. Supported digital advertising efforts, including campaign optimization and performance tracking (CTR, CPL, CAC, ROI, engagement). Collaborated on client-facing materials such as reports, proposals, and presentations. Led analytics and dashboard reporting for internal strategy reviews. Contributed to business development strategies by identifying partnership opportunities.