Muskaan Bedi

Developed influencer and content strategies for new and existing brands based on their objectives, target audience, and market positioning. Planned campaign approaches, creator mix, content direction, and platform strategies to drive brand awareness and engagement. Managed end-to-end campaign execution, including creator sourcing, negotiations, coordination, and reporting. Analyzed campaign performance and market trends to provide actionable insights and optimize future marketing initiatives.

Supported end-to-end brand initiatives, including campaign planning, content creation, and shoot execution. Assisted in developing business and marketing strategies to enhance brand visibility and engagement. Ideated social media content, trend-led campaigns, and creative concepts aligned with brand objectives. Coordinated shoots, managed content production workflows, and contributed to overall brand growth and digital presence.