Misba Aslam Khan

Dynamic Marketing & Communications professional with 7+ years of expertise in accelerating brand growth, customer acquisition, and conversion across finance, entertainment, and e-commerce sectors. Proven ability to design and execute high-impact, multi-channel campaigns (ATL, BTL, Digital). Key achievements include driving a 49% conversion increase and a 28% rise in qualified leads from campaigns at SBI Securities, and boosting Instagram conversions by 30-40% through strategic ads and influencer collaborations. Adept in: Social Media Strategy & Management (7+ accounts, content calendars, performance optimization). Event Marketing (led end-to-end execution and promotion for major events like ISPL and India HR Conclave). Data-Driven Performance using Google Analytics, Meta Ads Manager, and A/B testing to ensure measurable ROI. Influencer Marketing and Agency/Vendor Management. Seeking a challenging role to leverage creative content, analytical insights, and leadership experience to deliver exceptional marketing results and elevate brand visibility.