Social Media & Performance Marketing Specialist with 3+ years of experience supporting D2C, premium consumer, fashion, and B2B tech brands across growth and scale phases. Experienced in content and creative strategy, conversion rate optimisation (CRO), and lifecycle messaging, including website and product page optimisation, offer positioning, and WhatsApp & email journey automation. Adept at aligning brand storytelling with performance marketing to drive measurable growth, customer engagement, and revenue impact.
