Kritika Pandey

Executing end-to-end influencer marketing campaigns, including creator discovery, outreach, onboarding, briefing, content approvals, and reporting. Managing nano, micro, macro, and mega creators, ensuring brand fit, timely deliverables, and quality content. Coordinating creator negotiations, posting schedules, revisions, and final execution. Maintaining campaign trackers, creator databases, and execution sheets for smooth workflow. Working closely with internal teams to ensure adherence to brand guidelines and timelines. Brands worked on (Influencer): Lakmé Sunscreen & Peach Milk Moisturiser | Pond’s | Dove | Lux | Moxie Beauty