Results-driven Brand & Product Marketing professional with 5+ years of experience building brand narratives, executing go-to-market strategies, commercial decision-making and managing multi-channel campaigns for digital-first products. At Taxmann, one of India's leading legal-tech platforms, I led brand communications, website transformations, AI product adoption campaigns, and lifecycle marketing programmes, delivering measurable improvements in engagement. Combines creative brand thinking with data-informed execution to build consistent, compelling brand identities across content, social, video, graphic and web.