Kaushik Aich

In my previous role as a marketing coordinator, we had a sudden change in our campaign launch date — it was moved up by two weeks due to a strategic business decision. This meant I had to coordinate with the design, content, and ad teams to deliver all creative assets, copy, and ad placements much earlier than planned.To manage this, I quickly re-prioritized the task list, broke the project into smaller deliverables, and scheduled daily check-ins with all stakeholders to track progress. I also delegated non-critical tasks to colleagues outside the core campaign team to free up our time.While the pace was intense, maintaining clear communication and focusing on essentials helped us meet the new launch date. The campaign went live successfully and actually exceeded our engagement target by 18% in the first week. This experience reinforced the importance of adaptability, prioritization, and collaborative problem-solving under pressure.