I build content calendars that align with business goals, so a brand never misses a beat (or a trending moment). I dig deep into research and competitor analysis to understand where a brand stands and where it should be heading. I develop brand strategies that are consistent, intentional, and tailored not copy-pasted from a template. And I run end-to-end influencer marketing campaigns from sourcing and outreach to briefs, approvals, and performance tracking.
