HOMEN BASUMATARI

Employment Description: The role involves providing cross-functional support across Marketing, Business Analysis, Leasing, and Sales departments to facilitate seamless collaboration and operational efficiency. Responsibilities include coordinating interdepartmental activities, assisting in project execution, gathering and analyzing relevant data, and supporting marketing initiatives. The position requires adaptability, effective communication, and the ability to manage diverse tasks during the probation period. Upon successful completion of probation, the role will transition fully into the Marketing department, focusing on strategic marketing activities and campaign management.

Managed listings across Amazon, Flipkart, Zepto, Instamart. Helped scale brand reach from 180K to 7M organic views within 2 months. Created reel campaign achieving 2.5M+ views. Improved product ratings from 3.5 to 4.3. Planned and executed a 90-day content calendar. Created and coordinated 50+ content assets including reels, posts, and carousels. Responded to 400+ comments and tracked engagement. Assisted with 18+ SEO/blog posts. Coordinated with design and video teams for campaign delivery. Supported packaging and vendor coordination for promotions.