I work in content and social media, helping brands tell their stories in a way that feels real and engaging. Over the years, I’ve handled ideas, writing, and direction for digital content, always focusing on what people actually respond to. I enjoy building formats that grow steadily and stay true to the brand.
Role:
Content Lead / Social Media Strategist
Responsibilities:
Responsible for planning and executing content across social platforms. This includes ideation, scriptwriting, overseeing shoots, coordinating with designers and editors, maintaining brand voice, and ensuring content aligns with audience behavior. I also track performance and refine formats based on what works.
