Gokulraj R

- Owned end-to-end lead generation and funnel performance across Meta Ads and Google Ads (Search) - Identified gaps in lead quality and conversion, and implemented a structured full-funnel system (Ads → Landing Page → Zoho CRM → WhatsApp Automation) - Planned and executed campaigns focused on reducing CPL, improving ROAS, and increasing lead-to-enrollment conversion rates - Managed targeting, creatives, and budget allocation to balance lead volume with lead quality - Collaborated with sales and operations teams to improve response time, lead nurturing, and conversion outcomes - Tracked and optimized performance using GA4, GTM, and platform analytics to drive data-backed decisions

- Led a team handling performance marketing campaigns across Meta Ads and Google Ads, ensuring consistent lead generation and campaign efficiency - Owned campaign strategy, budget allocation (up to ₹10L/month), and performance optimization across multiple client accounts - Identified performance gaps in CPL and conversions, and implemented data-driven optimization strategies (audience segmentation, A/B testing, bid adjustments) - Built and optimized full-funnel systems aligning ads, landing pages, and CRM workflows to improve lead quality and conversion rates - Improved conversion rates by 8–12% and reduced CPL by 20–30% through continuous testing and funnel refinement - Mentored and guided team members on campaign execution, performance tracking, and optimization frameworks