Faraz Anwar

PPC Executive | Google Ads Expert | Paid Ads | Meta Ads | Facebook Ads | E-Commerce | Bing Ads | Reddit Ads. Holding a strong skill set in formulating strategies and execution plans for digital media initiatives on platforms such as Google, YouTube, Facebook, & Instagram. My expertise lies in increasing revenue and brand awareness through the effective use of digital media channels. Additionally, I actively collaborated with US\UK clients to develop winning strategies and media plans, fostering regular communication through weekly and monthly meetings to ensure transparent and adaptable campaigns. I also conducted daily monitoring of key metrics such as CTR, CPC, conversion rate, CPA, ROAS and ROI, and analyzed data by Keywords, bid, device, geographical and demographics to unlock actionable insights. Additionally, I reviewed data in Google Analytics to understand the website and purchase behaviour of users.