Performance Marketing Associate at AdYogi managing end-to-end campaigns across Google Ads (Search, Shopping, PMax) and Meta for multiple D2C and omnichannel brands. Handling ₹12 Cr+ annual ad spend while driving 100%+ YoY growth and achieving 45x+ ROAS through campaign optimization, audience targeting, bid strategy refinement, and creative testing. Responsible for campaign execution, data analysis, budget allocation, keyword strategy, product feed optimization, and performance reporting. Collaborate with cross-functional teams to develop full-funnel growth strategies, scale online + offline conversions, and improve campaign efficiency through continuous A/B testing and AI-driven advertising solutions.
