DK
Deepak Kumar
ID: CCE651304
Deepak Kumar
ID: CCE651304
- Performance marketing Specialist, Awish Dermacare
DK
Deepak Kumar
ID: CCE651304
- Performance marketing Specialist, Awish Dermacare
About Deepak Kumar
Performance Marketer with 3.6 years of experience in Google Ads, Meta Ads, and lead-generation campaigns, mainly for service-based businesses. Skilled in end-to-end campaign management — strategy, setup, optimization, tracking, funnel improvement and reporting. Strong track record of generating high-quality leads, reducing CPL and scaling ads profitably. Results-focused and takes full ownership of performance delivery.
Employment History
2023
AD
Awish Dermacare
10th Dec 2023 to 31st Jul 2025
Performance marketing Specialist
10th Dec 2023 to 31st Jul 2025
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Salary Hidden
Skills
- Google Ads, Meta Business Suite, SEO, SEM, and Email Marketing, Photoshop, Editing, Adobe Illustrator, Add Campai
2023
AD
Awish Dermacare PVT LTD
1st Jan 2023 to 1st Jul 2025
Performance marketing Specialist
1st Jan 2023 to 1st Jul 2025
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Salary Hidden
Roles & Responsibility
Planned and executed Google Ads & Meta Ads campaigns for lead generation. Conducted keyword research, audience research and competitor analysis. Setup conversion tracking via GA4, GTM, Pixel & offline conversion uploads. Optimized campaigns to improve CTR, CVR and reduce CPL. Managed landing page funnel and A/B tests for conversions. Created weekly and monthly performance reports for management. Achievements: Generated 10,000+ qualified leads for medical/cosmetic services. Maintained CPL 20–35% below industry benchmark. Scaled ad budget from ₹1.5L to ₹7L / month while keeping CPL stable. Improved lead-to-appointment conversion rate by 30%.
Skills
- Google Ads, Meta Business Suite, SEO, SEM, and Email Marketing, Photoshop, Editing, Adobe Illustrator, Add Campai
Education
2023
Bachelor of arts
Tilka Manijhi Bhagalpur University
1st Jan 2020 to 1st Jan 2023
2020
High School of Science
Ayodhya Prasad High School
1st Jan 2018 to 1st Jan 2020
Expertise
Google Ads
5/5
Meta ads
5/5
Lead Generation & Funnel Marketing
5/5
Conversion Tracking (Pixel
5/5
GA4
5/5
GTM)
5/5
A/B Testing & Scaling
5/5
Landing Page Optimization
5/5
SEO: Keyword Research
5/5
On-Page
5/5
Off-Page
5/5
Good knowledge of AI Tools
5/5
WordPress
5/5
Canva
5/5
Lingo
English
Verbal
5/5
Written
5/5
Hindi
Verbal
5/5
Written
5/5
