Chhotu raja Pathak

I am a Performance Marketing Executive currently working at Backend Marketer, with hands-on experience in managing and optimizing paid campaigns across Google Ads, Meta Ads, and Bing Ads. In a short span of 2.8 years, I have gained practical exposure to scaling ad accounts from $0 to $50/day by applying data-driven strategies, optimizing audience targeting, and improving ad creatives and campaign structure. I also have a strong understanding of backend marketing operations, including CRM management, lead tracking, and conversion tracking (pixels & analytics), ensuring smooth funnel performance and accurate data insights. I enjoy analyzing campaign data, identifying growth opportunities, and continuously optimizing performance to achieve better ROI and lead quality. I am a quick learner with a growth mindset, always eager to improve my skills and deliver measurable results.