Alfie Saldanha

Brand & Marketing Leader with 14 years of experience driving large-scale brand strategy, integrated campaigns, and performance marketing across Fintech, BFSI, Digital Payments, and E-Governance. Currently Head of Brand & Marketing at Protean eGov Technologies (NSDL). Previously at NPCI, where I led marketing for India's marquee digital payment platforms — UPI, RuPay, and FASTag. Key Achievements: •Cannes Lions Gold & Bronze — among India's most recognised marketing wins in the BFSI space •Conceptualised & executed India's largest UPI Safety Awareness Campaign (100Cr+ budget) •Led end-to-end rebranding of NSDL eGov to Protean, including brand architecture, go-to-market, IPO readiness • Drove significant growth in app installs for BHIM and NPS through performance marketing at optimised CPIs •20+ industry awards including Protean's first-ever global Brand of Asia Award Open to senior leadership roles — CMO, VP Marketing, Head of Brand & Communications. Available to join immediately.