Abhishek Dubey

Planned and executed 360° integrated brand campaigns across ATL, BTL, digital, and on-ground channels with the budget of 7k to 25 lakhs. Led offline media buying (OOH, transit, billboards) and online media buying including digital platforms and DVC amplification with budget of 30cr. Managed media vendor negotiations, budgeting, inventory blocking, and multi-city campaign rollouts. Executed high-impact cultural and festive campaigns to drive brand awareness and recall. Led influencer marketing initiatives from creator onboarding and briefing to content alignment and execution. Ensured consistent brand storytelling across online and offline touchpoints. Collaborated cross-functionally with creative, operations, and city teams to ensure seamless campaign rollouts.