Aastha Rastogi

Successfully ran lead generation Meta Ads campaigns for IIM Skills on Facebook and Instagram using both video and static graphic creatives, handling end-to-end execution. Designed compelling ad visuals and graphics that contributed to campaign performance and audience engagement. Performed detailed post-campaign analysis using metrics - (CPC, CTR, CPL, CPM), identified underperforming areas, and suggested optimization strategies that improved efficiency and reduced lead costs. Led an Organic Social Media Project, developing a full 30-day content calendar with strategic planning, copywriting, and graphic design for consistent brand storytelling.

Coordinated end-to-end execution of 10+ international campaigns & events, including planning, promotion, audience engagement, and post-campaign analysis to drive leads and revenue. Led post-campaign coordination with SAARC regional teams, focusing on data collection, performance reporting, and optimization for future campaigns. Developed and maintained performance dashboards using Excel and Wii Reports to track key metrics and analyze audience behavior across regions. Designed high-impact presentations, communication decks, and marketing creatives using Canva and Adobe Express for senior leadership and enterprise clients. Managed CRM data, pipeline tracking, and reporting while collaborating with cross-functional teams to align marketing efforts with business goals.

Designed and posted LinkedIn content to support employer branding and candidate outreach. Assisted with campaign planning and gained hands-on exposure to social media marketing and visual content. Supported resource planning and internal staffing coordination.