Recruitment & Outreach: Attend college fairs, high school visits, open houses; give presentations; lead campus tours.
Student Guidance: Advise on programs, requirements, deadlines; conduct interviews; help with applications.
Application Management: Evaluate applications, verify materials, make admission recommendations.
Relationship Building: Communicate with students/families via phone, email, and in-person; manage student databases (CRM).
Institutional Representation: Promote the institution's values, programs, and campus life.