Aaron Raja

End-to-end international student recruitment and admissions pipelines across global destinations, ensuring full visa compliance and high-touch client relationship management. Stepped up as acting team lead during management transition owned daily operations, workflow coordination, KPI tracking, and performance reporting across the team. Designed executive-grade pitch decks and delivered public speaking engagements at universities and IT firms, generating qualified leads and institutional partnerships. Developed full-funnel marketing campaigns including SEO blog content, social media copy, and brand messaging to drive student engagement and improve visibility. Partnered with IT teams on UAT and iterative feedback loops for CRM and internal sales software, enhancing usability and adoption.

Managed complete student lifecycles — from course shortlisting and SOP reviews to Canadian visa documentation in compliance with IRCC and Designated Learning Institution (DLI) guidelines. Executed targeted recruitment strategies to meet intake targets, improve lead conversion rates, and maintain accurate CRM pipeline records. Cultivated and maintained strategic partnerships with Canadian university partners, ensuring institutional compliance and maximizing enrollment outcomes. Maintained current awareness of study permit regulations, DLI compliance updates, and evolving Canadian immigration policy changes. Leveraged strong interpersonal communication skills to resolve escalations, streamline application workflows, and deliver exceptional client experiences.

Managed content delivery for 20+ concurrent brand clients, consistently producing 100+ high-quality pieces monthly with zero missed deadlines. Leveraged an Aerospace Engineering foundation to translate complex SaaS, IoT, and Fintech concepts into clear, engaging copy for non-technical audiences. Delivered SEO long-form articles, conversion-optimized landing pages, website copy, and product description catalogs across industries. Built and managed end-to-end monthly content calendars and thought leadership campaigns for 13+ brands, growing engagement and brand authority. Maintained high client retention through consistent brand voice adherence, proactive communication, and measurable content performance.