Social Media Manager

Key Responsibilities:

 Develop, implement, and manage social media strategies to enhance brand presenceacross platforms (Instagram, Facebook, LinkedIn, etc.).

 Create engaging, fashion-forward content tailored to women's apparel audiences —including posts, reels, stories, and videos.

 Work closely with the design, visual merchandising, and marketing teams to ensurebrand consistency.

 Monitor, analyze, and report on social media performance (engagement rates, followergrowth, traffic conversion, etc.).

 Stay updated with the latest fashion trends, platform updates, and social media best practices.

 Build relationships with influencers, stylists, and fashion communities to boost brandvisibility.

 Handle community management — responding to comments, DMs, and engagingwiththe online audience.

Requirements:

 4–8 years of social media experience, preferably in the fashion/women's apparel industry.

 Strong understanding of women's fashion, styling, and retail trends.

 Proficiency in social media management tools and basic graphic design skills (Canva, Photoshop preferred).

 Excellent communication, writing, and storytelling skills.

 Highly creative with an eye for aesthetics, fashion sensibility, and attention to detail.

 Ability to multitask and meet deadlines in a fast-paced environment.

Skills:

 Experience with influencer marketing campaigns.

 Basic video editing skills (for Reels/short-form content).

 Fashion blogging, styling, or personal brand presence.