<p><strong><u>Role Overview:-</u></strong></p><p>We are looking for a&nbsp;<strong>Retention Marketing professional&nbsp;</strong>who will own the customer lifecycle post-acquisition. The role focuses on improving&nbsp;<strong>repeat purchase rate, customer lifetime value (LTV), and reducing churn&nbsp;</strong>through data-driven retention strategies across multiple owned channels.</p><p><br></p><p><br></p><p><strong><u>Key Responsibilitie:-</u></strong></p><ul><li>Own end-to-end&nbsp;<strong>retention and lifecycle marketing&nbsp;</strong>for D2C / e-commerce customers</li><li>Design and execute&nbsp;<strong>email, WhatsApp, SMS, push notification&nbsp;</strong>campaigns</li><li>Build and optimize&nbsp;<strong>customer journeys, cohorts, and segmentation</strong></li><li>Improve&nbsp;<strong>repeat rate, LTV, frequency, and retention KPIs</strong></li><li>Plan and execute&nbsp;<strong>loyalty programs, referrals, and win-back campaigns</strong></li><li>Collaborate with performance, product, and tech teams for funnel optimization</li><li>Analyze customer behavior and run&nbsp;<strong>A/B tests&nbsp;</strong>for messaging, offers, and timing</li><li>Own CRM dashboards and reporting on retention metrics</li></ul><p><br></p>

Assistant Manager / Manager - Retention Marketing

Email Marketing

Marketing

communication skills

retention marketing

Fashion Quality

Quality Auditing

Agile Methodology

<p><br></p><h1>Business Development Engineer – Cyber Security</h1><h2>Roles &amp; Responsibilities</h2><h3>1) Business Development &amp; Lead Generation</h3><ul><li>Identify and generate new business opportunities in the cyber security domain.</li><li>Develop and maintain a strong pipeline of prospective clients.</li><li>Reach out to potential clients through calls, emails, LinkedIn, networking events, and referrals.</li><li>Research target industries such as IT, BFSI, healthcare, e-commerce, manufacturing, and startups.</li></ul><h3>2) Client Relationship Management</h3><ul><li>Build strong relationships with decision-makers such as CIOs, CISOs, IT Heads, and business owners.</li><li>Understand client security challenges, risks, and compliance requirements.</li><li>Conduct regular follow-ups and nurture leads into long-term business partnerships.</li><li>Ensure high client satisfaction and retention.</li></ul><h3>3) Solution Consulting &amp; Technical Coordination</h3><ul><li>Understand client requirements related to:</li><li class="ql-indent-1">Vulnerability Assessment &amp; Penetration Testing (VAPT)</li><li class="ql-indent-1">Network Security</li><li class="ql-indent-1">Cloud Security</li><li class="ql-indent-1">Endpoint Security</li><li class="ql-indent-1">SOC / SIEM services</li><li class="ql-indent-1">Compliance audits</li><li class="ql-indent-1">Managed security services</li><li>Coordinate with technical teams to prepare suitable cyber security solutions.</li><li>Assist in preparing technical proposals, solution documents, and scope of work.</li></ul><h3>4) Proposal, Quotation &amp; Commercials</h3><ul><li>Prepare business proposals, presentations, and commercial quotations.</li><li>Work closely with management for pricing strategy and contract negotiations.</li><li>Draft MoUs, NDAs, service agreements, and client onboarding documentation.</li><li>Ensure scope, pricing, and delivery timelines are clearly communicated.</li></ul><h3>5) Pre-Sales Support</h3><ul><li>Participate in client meetings, product demonstrations, and technical discussions.</li><li>Support the technical team during proof of concept (POC) and pre-sales presentations.</li><li>Translate technical security solutions into business value for clients.</li><li>Explain ROI, risk mitigation, and compliance benefits to clients.</li></ul><h3>6) Market Research &amp; Strategy</h3><ul><li>Monitor cyber security market trends, competitor services, and pricing models.</li><li>Identify emerging opportunities in areas like:</li><li class="ql-indent-1">AI security</li><li class="ql-indent-1">Cloud security</li><li class="ql-indent-1">Data protection</li><li class="ql-indent-1">Compliance services</li><li class="ql-indent-1">Managed detection and response</li><li>Suggest growth strategies for new service lines and target sectors.</li></ul><h3>7) Revenue &amp; Target Achievement</h3><ul><li>Achieve monthly and quarterly sales targets.</li><li>Drive revenue growth through new client acquisition and upselling existing accounts.</li><li>Maintain accurate sales forecasts and reporting.</li></ul><h3>8) Documentation &amp; Reporting</h3><ul><li>Maintain CRM records of leads, meetings, proposals, and closures.</li><li>Submit weekly sales reports and pipeline updates to management.</li><li>Track conversion rates and business performance metrics.</li></ul><h2>Key Skills Required</h2><ul><li>Strong knowledge of cyber security services and solutions</li><li>Excellent communication and negotiation skills</li><li>Technical understanding of VAPT, SOC, SIEM, cloud security</li><li>Proposal drafting and commercial negotiation</li><li>Client acquisition and account management</li><li>Presentation and pre-sales skills</li></ul><p><br></p>

Business engineer