Assistant Manager / Manager - Retention Marketing

Role Overview:-

We are looking for a Retention Marketing professional who will own the customer lifecycle post-acquisition. The role focuses on improving repeat purchase rate, customer lifetime value (LTV), and reducing churn through data-driven retention strategies across multiple owned channels.

Key Responsibilitie:-

• Own end-to-end retention and lifecycle marketing for D2C / e-commerce customers
• Design and execute email, WhatsApp, SMS, push notification campaigns
• Build and optimize customer journeys, cohorts, and segmentation
• Improve repeat rate, LTV, frequency, and retention KPIs
• Plan and execute loyalty programs, referrals, and win-back campaigns
• Collaborate with performance, product, and tech teams for funnel optimization
• Analyze customer behavior and run A/B tests for messaging, offers, and timing
• Own CRM dashboards and reporting on retention metrics