Purtee Sethi

I am a seasoned PR professional with close to 12 years of experience in the luxury and lifestyle space, working with a diverse portfolio of distinguished clients. My expertise spans across food & beverage, art, home décor, jewellery, and textiles—sectors that demand a nuanced understanding of aesthetics, storytelling, and brand positioning. Over the years, I have successfully conceptualised and executed integrated communication strategies that build brand equity, drive media visibility, and create meaningful engagement with key stakeholders. Whether it's launching a premium wine label, curating a narrative for a contemporary art showcase, or spotlighting the craftsmanship of a heritage jewellery house, I bring a sharp editorial eye, cultural sensitivity, and a deep appreciation for luxury in all its forms. My work lies at the intersection of creativity and strategy, with a strong network across national and regional media, influencers, and tastemakers. With a firm grasp of evolving consumer sensibilities and media landscapes, I strive to ensure my clients stay relevant, aspirational, and talked about.