Pragya Gupta
ID: CCE764631
Pragya Gupta
ID: CCE764631
- Creative head, Proveway Pvt. Ltd.
- Chhattisgarh, India
Pragya Gupta
ID: CCE764631
- Creative head, Proveway Pvt. Ltd.
About Pragya Gupta
As Creative Head, I lead end-to-end content creation, driving impactful storytelling across both Ecommerce DTC and SaaS sectors. With a comprehensive approach, I craft strategies that connect brand vision to audience needs, ensuring engaging, targeted content that supports business growth and customer engagement. My expertise bridges creative innovation and practical execution, delivering consistent and compelling narratives tailored for diverse digital platforms.
Employment History
Proveway Pvt. Ltd.Invite company
15th May 2023 to Present
Creative head
15th May 2023 to Present
Salary Package
Salary Hidden
Roles & Responsibility
Managed end-to-end UGC production and creator sourcing, overseeing 50+ influencers and models to deliver 40+ high-quality video assets monthly for paid social campaigns of a DTC brand. Localized 20+ scripts monthly across seven languages, ensuring cultural and market relevance. Implemented rigorous quality assurance processes and utilized AI video and voiceover tools to expedite production and enhance content quality. Developed streamlined SOPs leveraging AI for efficient creative workflows. Led market research, content strategy, and SEO efforts to optimize brand visibility, audience engagement, and campaign performance.
Skills
- Content Management
- Content Strategy
- Digital Marketing
- Performance Marketing
- Content Creation Tools
- Content Marketing
Verification Pending
Expertise
WordPress (Elementor)
5/5
Facebook Ads Manager
5/5
Facebook Ads
5/5
Google Adwords
5/5
Google Docs
5/5
Google Analytics
5/5
Slack Integrations
5/5
ClickUp
5/5
Workforce Management
5/5
Quality Assurance
5/5
Influencer marketing coordination
5/5
Influencer Marketing Strategy
5/5
influencer marketing
5/5
Deep marketing
5/5
WordPress themes and plugins
5/5
WordPress Website design
5/5
Shopify Product Listing
5/5
Shopify Website Design
5/5
Shopify
5/5
Content Writing
5/5
Content Management
5/5
ChatGPT and AI tools
5/5
Automation
5/5
Team Building
5/5
Market Research
5/5
Sales Growth
5/5
Lingo
English
Verbal
5/5
Written
5/5
French
Verbal
5/5
Written
3/5
Hindi
Verbal
5/5
Written
5/5
